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Welcome to Passionfroot!
This quick guide will provide you with all of the steps you need to make your first successful booking with Passionfroot:
Passionfroot Onboarding Demo.mp4
Add channel
To get started, pick which channels you want to monetize and add it to your storefront e.g. your newsletter or podcast.
Add stats about your audience
Once you’ve created a channel you need to add stats. This will help you convert more sponsors in your storefront and also improve your discoverability in our ad network.
You can either add stats manually or connect your channels with our Live Stats feature. You’ll find both choices when you add a channel. Live stats are currently available for Youtube, Instagram, TikTok, Beehiiv, Substack, and X.
If you are connecting to Beehiiv: if you have not yet done so, you’ll need to confirm your Beehiiv account with Stripe Identity Verification (learn how here). Then you will be able to fetch your API key in Beehiiv (learn how here).
**If you are adding stats manually we suggest the best stats to include in the side menu for you:
Add product
Next, add the product you want to offer on that channel. This will be what brands can purchase and book you for when they visit your storefront. Depending on the channel, you can offer different kinds of products. We’ve given you some examples below, but feel free to choose your own product names! You can also sell packages of multiple products - click here to learn more about the types of products you can sell.
Placements
Each Product that you create can have a designated amount of ‘Placements’ per issue. For example, if you send a newsletter every week and it fits 2 classified ads per issue, you can say that it has 2 ‘Placements’ per issue. Indicating this in the storefront editor will mean that there are two bookable placements in that newsletter for partners each week.
Pricing
When it comes to pricing, everyone is different! You can choose to have a set price shown on your storefront, or you can hide pricing and ask for a brand’s budget. If you’re a newsletter creator and you want help on pricing your sponsorships, you can use our pricing benchmark guide here.
We want creators to receive 100% of what they earned, so we add a 5% fee (including Stripe fees) onto every invoice, which the brand covers. This total price is reflected in your storefront.
Add text blocks
Share more information about you, why companies should work with you, case studies and/or references of previous collaborations, or anything else you’d like potential partners to know.
Now that your products are set up, it’s time to share your availability so that brands can book you directly through Passionfroot.
If you follow a fixed calendar: Slots are great for Newsletters, Podcasts and select Youtubers. They enable you to create slots for your upcoming episodes/issues that partners can book - taking scheduling off your hands 🤩
If you want to add slots, go to Calendar and select “Add slots”:
If you don’t follow a fixed calendar: For Instagram, TikTok, Twitter and unscheduled Youtube videos - slots don’t make as much sense. You can skip creating slots. In this case, partners will send you open requests where you can assign a date at a later point 📅
To receive payments, you need to go through the Stripe onboarding in Payments.
These are the steps you’ll need to follow:
You can find more information from Stripe [here](https://support.stripe.com/questions/documents-for-identity-and-home-address-verification#:~:text=Both Proof of ID and,for our team to complete.&text=Complete documents must be uploaded.).
You’re all set 🥳 Potential partners can come from anywhere and some of the best sponsors are already reading your emails, listening to your podcast or following you on social media, so it’s important that you link your page across your main platforms. Your Passionfroot page is the gateway to get inbound leads and streamline everything.
Ready to drive traffic to your page? Generate sales consistently by following these 3 steps:
💌 Add your page to your platforms
🤝 Share directly with potential partners
📢 Make a social media announcement
🐦 Make a social media announcement Build hype by sharing your page in an announcement post like this:
Feel free to use this template:”I’m looking for sponsors for my {Newsletter / Podcast / Youtube / Instagram / TikTok name} . If you want to get in front of {Number of your subscribers or reach} {Audience profile}, I'd love to hear from you!”
<aside> 💡 Use this post as an opportunity to attract the right types of businesses by highlighting your audience profile and stats.
</aside>
💌 Add your page to your platforms
Leverage the platforms you consistently create on. There’s a high chance that your subscribers will want to get their products or services in front of your audience. We recommend that you link your storefront in:
🔗 Your social media bio
Below see how Milk Road links to their storefront on their Twitter bio - a great way to ensure all sponsorship requests get streamlined and don’t blow up your DMs.
🗞️ Your Newsletter
You can add a section for potential sponsorships in your newsletter and link to your Passionfroot page with a clear CTA. Your readers trust you already and you can make it easy for them to find out how to advertise in your newsletter. You can experiment regarding the positioning within your newsletter.
On top:
Below an ad:
On the bottom:
<aside> 💡 Tip: For emails, you might want to include the link to your page right below an ad or on the bottom of the email.
</aside>
🌐 Your website
Link or embed your Passionfroot page on your website under Work with Me, Partnerships or Advertise. For example, Jeff added his Passionfroot page under Partnerships on his website.
🔗 Your link in bio
Add Link blocks to your Passionfroot page and use it as your link in bio. For example, Mica’s allows anyone to see her most important links, ways to collaborate and directly send a request for partnerships. Another possibility is to add the link to your existing link in bio as Fraser is doing it.
